Role Overview:
As a Marketing Manager at AI CERTs™, you will play a pivotal role in developing and executing marketing strategies to promote our premier AI and Blockchain certification programs. Your expertise will drive brand awareness, lead generation, and engagement with our target audience. You will be instrumental in achieving our mission of certifying and empowering one billion individuals.
Responsibilities:
- Develop and execute comprehensive marketing strategies to promote AI and Blockchain certification programs.
- Create and manage marketing campaigns across various channels, including digital, social media, email, and offline.
- Conduct market research to identify trends, competitors, and opportunities.
- Collaborate with the content team to create compelling marketing collateral, including blog posts, articles, and whitepapers.
- Manage advertising budgets and optimize campaigns for ROI.
- Build and nurture relationships with industry influencers and partners.
- Monitor and analyze marketing performance metrics to drive continuous improvement.
- Lead and mentor a team of marketing professionals.
- Stay updated with industry trends and best practices.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Proven experience in marketing management, preferably in the education or tech industry.
- Strong knowledge of digital marketing techniques and tools.
- Excellent leadership, communication, and collaboration skills.
- Data-driven mindset with the ability to analyze and interpret marketing data.
- Creativity and strategic thinking.
- Alignment with AI CERTs™’ mission and values.